Your logo communicates the image of your brand. Your brand needs a balanced logo.

From a feng shui point of view, a good logo means:

• there is a good balance of the 5 elements (water, wood, fire, earth, metal)
• the creative and destructive cycles of the 5 elements are taken into consideration
• the opposing forces of yin and yang (feminine and masculine) are balanced
• the symbology and numerology are well-thought-out
• it is appropriate culturally, morally
• there is a rhythm
• it is well-proportioned.

All in all it is auspicious: showing meaning, direction, energy and flow.

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